A Virginia company, H2Gen, makes a hydrogen-extraction device that basically (very basically) sucks the hydrogen right out of natural gas (see the graph for a (somewhat) more detailed explanation). An Orlando Chevron station has acquired one of their units and is currently testing the viability of using it for producing hydrogen right at the point of purchase. If the test works out, one more stumbling block, transportation of hydrogen, could be removed in some cases.
As you know, from an emissions standpoint, hydrogen is one of the cleanest fuels available. Unfortunately, our most abundant source is water, and with current technology, breaking those two H atoms away from that one O atom (electrolysis) uses more energy that it creates. H2Gen claims its process is as much as six times more efficient than conventional electrolysis. http://www.h2gen.com/pages/hydrogeneconomy.html